Filed under iPhone

Gay me up, Scotty

Siri

I fancied a cup of tea the other day. So, without further ado, and taking fully into account that I was a recently married man and therefore allowed to request such things from my better half, asked for one.

The method with which I did so was more Star Trek than Jim Royale. Rather than scratching my arse, leaning back in the chair and barking my orders, I picked up my new iPhone 4S and asked it to send my wife a text message. Hey, this is 2011, I thought. Using new technology to ask my wife to do something I could quite easily do myself makes it far less chauvinistic and almost acceptable. Classy, even. I was quite pleased with my decision to do so, I’m not going to beat around the bush. Perhaps I would single-handedly change social politics forever. It felt like a big moment. Game changing.

What was neither classy nor acceptable, however, was the resulting text message Lindsey received which read, ‘Can I have another pussy please?’.

Quite how it substituted the homely sound of ‘tea’ for the rather more guttural ‘pussy’ I have no idea. Needless to say, she wasn’t particularly impressed.

Realising I needed to salvage the situation and try to avoid an instant annulment, I decided to tell my wife how much I loved her. That would sort it out. And, again, I wouldn’t need spoken words. Technology was my new friend and my harnessing of both it and the art of love would render me the type of husband all blokes aspire to be. I’d probably end up on Wikipedia, or something.

Once again, I turned to my phone and gently asked it to send my loved one a brief but ever-lasting sentence which confirmed she meant the world to me.

I shouldn’t have.

‘I love your ex,’ read the resulting text.

In approximately 5 minutes I’d managed to paint myself as a chauvinistic, sex-demanding homosexual. And all thanks to my new phone.

Siri is the real culprit here. It is a voice recognition system like no other, if you believe the Apple hype. Rather than issue pre-defined, scripted orders, you can have conversations with it. ‘It knows what you mean,’ boasts their website.

Clearly, it doesn’t always know what you mean. Yes, it’ll tell me what the weather isn’t going to do tomorrow (I’ve never once read an iPhone weather report that can reliably predict the future), allow me to set timers and inform me of what meetings I have next Wednesday. But when it comes to text messaging, it just does not have a clue what I’m talking about. More worryingly, it appears to be constantly questioning my sexuality.

Take the other night, when I wanted to let Lindsey know I was running late on the way home from work. I asked it to tell her that very fact but, instead, it responded with, ‘Mark, do you want me to confirm that Steven White is your wife?’. Much sweaty-fingered fumbling and bashing of the ‘cancel’ button ensued. As I was driving at the time, this somewhat diminished the most obvious (only?) advantage of Siri – allowing you to send text messages whilst maintaining control of a motor vehicle. Instead, I almost confirmed I was married to a man I only know through weekly 5-a-side football and very nearly crashed legs-first into an elderly passer by. I never thought I’d do either of those things and certainly not at the same time.

In all fairness, Siri is clearly labeled as ‘beta’, which essentially means it isn’t ready for public consumption. This is unusual of Apple but shows how excited they are by the new feature which is, joking apart, pretty impressive. That said, it does seem that it’s early appearance is perhaps more intended to impress with it’s potential and, more often than not, amuse with it’s rather poor grasp of it’s master’s dialect.

Thankfully, I’m not alone in my Siri scrapes. At 11:30pm the other night, Lindsey attempted to push the capabilities of the software as far as I’d imagine they’re willing to go by asking, ‘What is on this season’s catwalk?’ I immediately chortled, suggesting it wouldn’t have a clue. My amusement was short lived, though – and not because it dutifully gave a Gok Wan-like run down of the colours and shapes we should all aspire to be wearing – no, because, in response, it proceeded to call someone else I occasionally play football with.

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No 5

As dust bales roll through the digital streets of the once dense, sarcasm- and expletive-strewn jungle that is TheBoyEllis Blog, I can confirm that I am still alive. Postaweek2011 appears to have claimed its next victim (I’d imagine there’s been a fair few) after a heady month that was dominated by marriage, associated celebrations and the much-needed holidaying that follows.

Concerned I had little to write about, I thought I may have struck gold last week after our dealings with the housing market; firstly attempting to buy a new house from a builder via a part exchange scheme and, after that predictably failed miserably, deciding to put our house on the market and buy an older place. This sounded like perfect source material, until I realised I could only really muster one sentence describing the whole affair, which is:

No one in the housing market knows what they’re talking about.

And that’s not much of a blog, is it?

Yesterday, however, Apple rolled into town in all its grandiose, questionable statistic chomping glory and delivered the perfect excuse for me to pick up the digital pen once again.

I bought an iPhone 4 pretty much as soon as it came out. Because I’m stupid. But, in my defence, it was brilliant. The ‘retina’ screen looked like those fake photos of screens mobile phone shops place on the handsets in store, such was its vibrancy and crystal, seemingly pixel-free clarity. Only, it wasn’t a photo – it was actually the screen, which you could touch and watch respond. Just as when I first played with an iPhone, it felt like I was in Star Trek (being a child of the 80s, it doesn’t take a huge amount to get me excited).

Then, I, along with the millions who had also flocked to buy the precision engineered slice of metal and glass, attempted to make a phone call. This proved difficult because, as we were to find out, in order to make a successful call without the signal dropping, we had to hold the phone as though we were holding a piece of dog poo against our ear; a kind of ginger, two-fingered affair which ensured we didn’t accidentally create a bridge between two pieces of the ‘ground-breaking’ external antenna which must never be joined. If they become one, the result is a bit like when you cross lightsabre beams, only three million times more boring.

Apple then embarked on an uncharacteristic and creepily frantic attempt to prove that other phones do the exact same thing. Several videos appeared on their website of someone (Mr Jobs?) squeezing various models of Blackberrys and Android phones to prove that they too lose their signal when ‘held incorrectly’. Clearly realising that what they were doing was akin to a drunken ex-boyfriend bashing his genitalia against his former girlfriend’s front door in an attempt to prove it is as adequate as that by which it has been replaced, the videos were soon removed.

Steve Jobs even had to make an unscheduled stage appearance to make sure everyone was aware it was their own fault and not Apple’s. He did so in typically nonchalant style, although he did concede that they’d all had to stay past chucking out time on several occasions to work on a reasonable excuse.

This was all very irritating at first, but we all soon realised that this was an iPhone and, as such, its inadequacies as a phone (there are a number) do not matter. It is shiny and cool and Steve had quite clearly explained why we are all to blame. So, we stopped complaining and carried on playing with iFart.

Now, Apple have a new phone. With so many expecting the number 5 to make an appearance, it is no surprise that a collective sigh was exhaled after Apple simply added the letter ‘S’ to the end of the current product’s name.

Yes, now we have an iPhone 4S. It has the same A5 CPU that powers the iPad 2 and which will provide all of the unplayable first person shooter games on iOS with graphics that modern gaming consoles can only dream of. Web pages will open half a second quicker and the camera will no longer wait until Gaddafi has been captured, tried and beheaded before opening.

Ah, the camera. This is much better.  Once again managing to make fresh titfer out of old hat, 8MP stills and 1080P HD recording were the headlines, but Apple also went into minute detail about how they have achieved near-DSLR quality imagery with the addition of all manner of professional grade components and lenses.

After everyone had woken up, they went on to demonstrate Siri. This was their ‘just one other thing…’ moment. The bit we all wait for at Apple conferences.

Siri basically means you can talk to your phone and it will respond appropriately. Set tasks, reply to messages, find out how lunar space travel works. You name it – literally – and it’ll do it. The demo was, admittedly, very impressive.

Odd, then, that the only reason I can think I want an iPhone 4S is because it will finally allow me to replace my black iPhone 4 with a white one…

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A cloudy day in PC world

WWDC 2011 - time for Apple to add a few more things they forgot at the outset

I got drunk a couple of years ago and signed up to MobileMe. It was a sixty day free trial so I figured there was little to lose.

Two months later, I got drunk again and forgot to cancel the subscription. Steve Jobs duly buried his hand into my trouser pocket and took £59. I couldn’t complain or ask for it back because I’d agreed to let him do so sixty days prior. I’d simply forgotten to cancel the trial and had chosen the expiry date to go out for a few beers. iWhoops.

He did the same thing a year later, although that time I was sober and had just resigned myself to the fact that he’d come along and relieve me of my hard earned every twelve months. Disclaimer: as much as I love Apple products, that is not a euphemism.

Then, a further year on, he didn’t bother. Instead, he took to a stage so large it could house three symphony orchestras to proclaim, quite simply, that MobileMe was in fact, utterly, totally, irreversibly shite.

And that was it. No ‘sorry’, or ‘here, have your £118 back’. Just a rare admission from the man who continues to reinvent everything (only to later add the important bits that were missing at the start via a series of updates) that one of their reinventions was ‘not our finest hour’.

I agree. It wasn’t even their finest fifteen minutes. MobileMe was, in principle, a good idea, if not a new one. It was expensive, though, and I am forever asking myself what I’m getting for £59. I have email, calendars and contacts synced between my various devices. I also have a 20GB iDisk which I occasionally put 40KB PDF files on. I used to have all that elsewhere and for free.

Still, MobileMe had cool graphics and the James Bond-like Find My iPhone which even featured a radar for the icon (that’s cool, right? Radars are definitely cool). Obviously, it wouldn’t find your iPhone – it would simply highlight a 20 mile radius in which it might be located. That’s not very useful. I could probably do the same thing myself just by thinking about it. But Find My iPhone had a green radar thing that swung around and beeped. So that made it all fine.

Anyway, I digress. Now we have iCloud which is free and a more rounded solution. But, as cool as it looks, that’s not what I want to talk about.

There was one word which seemed to permeate through the entire keynote address. It wasn’t preceded by an ‘i’, nor was it followed by the interminably irritating ‘it’s just beauuuutiful’ – a phrase Apple has even used to describe an email client’s reading pane.

The word was ‘PC’. Steve Jobs will occasionally point and laugh at this silly little acronym. In the past, he’s received a muffled guffaw from his adoring crowd as he highlights just how rubbish PCs are. How they have missed the point of personal computing entirely and continue to make each of our lives a living hell through their wrong approach to multi-tasking, wrong approach to security, poor hardware and for sleeping with our partners behind our backs.

Obviously, this is nonsense. PCs do work. They might not have the same pretty animations that Mac OS X has mastered so beauuuutifully, but they do a job and will continue to for the vast majority of home and business users on the planet Only, now, we’re being told that we can cut ourselves free of the PC. Snip through the digital umbilical cord, if you like. Apple even had a little icon for this.

Principally, they are referring to iOS 5 which includes the ability to wirelessly sync with iTunes and setup iOS devices without connecting them to a computer.

Of course, by ‘PC’ and the newly coined phrase ‘Post PC’, they are also referring to Macs (we’re not stupid, Steve) and it was encouraging to hear them ‘demote’ all devices – iPads, iPhones, laptops, desktops – to just that: devices. Bits of metal which can be setup independently and display all of the stuff we store on the cloud. Viewing panes into our remote, digital world. Nothing more. I like that.

I predict that, eventually, this will make complex operating systems a thing of the past. As Jobs noted, file systems are cumbersome and difficult for novices to get their heads around, yet they are the one thing we rely on almost every day. Why not let applications and web servers do the work? This premise is put to fantastic use in iOS.

I also predict, as I have noted to people in the past, that OS X will continue to turn into iOS. It’s happening already with Lion; full screen apps and Launchpad (iOS-esque app organisation) were present at yesterday’s demo. Those that need more functionality (and by that, I mean principally developers and bedroom tweakers [no laughing at the back]) will continue to have the tools they need to do their jobs via SDKs. But us, the everyday user? Cutting the link between ourselves, our devices and our desktop machines is just the start. I think the people at Apple gave us quite a significant glance into the future yesterday.

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It’s ok to be complacent when technology is involved… isn’t it?

Image representing iPhone as depicted in Crunc...

iPhone. What's going on behind that screen?

BOOM! Apple are monitoring your movements. They’re tracking your every move and they possess a detailed history of every place you’ve ever visited with your iPhone.

Headlines similar to the scare-mongering guff above rang out from media outlets across the globe and, while most of the focus was on the sudden ability for spouses to discover where their other halves had been playing away, the presenters, columnists and bloggers all shared one emotion in their reporting of this event: absolute, unadulterated panic.

How could this happen? Why are Apple and Google tracking us? What do they want? Who do they think they are? What right do they have to keep an eye on us at all times? They’ve already taken our money, what more do they want? They don’t need to know I nipped to Tescos last night. Why would they ever need to know that? I only went to buy a ready meal and some washing detergent.  My kids! Oh my GOD, my kids. They know where my kids are all of the time. Why?

Today, Apple released a press statement. It confirmed that the database file discovered by someone friendless enough to find it is, in fact, there for the user’s benefit. It keeps a detailed track of wifi hotspots and mobile phone masts in order to quickly locate the phone at the user’s request. Use the maps app to find your way around unfamiliar towns? This file helps you out. Particularly if you’re indoors or mid-way through a tunnel. The aforementioned hotspots and masts could be hundreds of meters away from the actual phone’s location. Therefore, the database is simply keeping a record of the location of inanimate objects, not you or your bit-on-the-side’s gaff.

Whether you believe them or not (and their admission that “we plan to cease backing up this cache [the database file in question] in a software update coming soon” seems rather conveniently timed) it does prove that the media appear to drop all rules of good, accurate journalism when it comes to a technology story. Why? Because technology is magic and mystical. It’s made by geeks who have brain power capable of knocking the Earth off its axis. It is unknown territory, much like the afterlife and the dark side of the moon. What goes on inside a computer, phone, TV or engine management system is beyond comprehension.

Only, it isn’t. Anything can be explained. Particularly technology, which is so dumb it can only follow instructions made up of 1s and 0s. If these journos had taken just a few moments to investigate ‘locationgate’ a bit further, they might have found the answer before Apple’s announcement today. But no, there has to be a conspiracy. There has to be wrongdoing involved.

Sony’s Playstation Network disaster aside, why don’t we just step back a bit, calm down and wait for the facts, eh, Fleet Street?

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Technology over substance

Airplay

Airplay. Brilliant, but a techno-wow too far?

As Band Aid stuttered through the hifi and – after a valiant effort to make it to the first chorus – eventually disappeared entirely, I knew only one thing; my Airport Express had decided to cease working for the second time that day and at an equally inconvenient juncture.

We were hosting our first and only Christmas party of the festive season and, an hour before our guests were due to arrive, my rarely used AE had decided to remove itself entirely from my home network. There was no trace of it, it had indeed gone AWOL and hadn’t even bothered to say goodbye. The green ‘everything’s ok!’ light stayed steadfastly lit, grinning at me like an illegitimate, spoilt child.

After a tiny amount of non-festive swearing and a great deal of self-persuading that throwing it down the street would not a fix produce, a full reset to factory settings did the trick.

This lasted approximately three hours, by which time we were all sitting down to enjoy the hearty Christmas dinner my fiancé and I had slaved over. No sooner had I plunged my fork into a sizeable chunk of turkey had Boy George started doing an impromptu bit of beat boxing instead of his usual verse.

“Mark, for Christmas, I’m going to buy you a CD player and some CDs,” said my friend.

That struck a chord, if you’ll excuse the pun. As clever as the Airport Express/Airplay setup I’d been relying on was, it was proving to be, unfortunately, completely and utterly unreliable.

Yes, it looked cool. Swanning around the house with my iPad, showing anyone who cared (there weren’t many) that I could make music come out of my hifi via my oversized iPod Touch without wires made me feel like Steve Jobs, striding across the stage at an Apple event leading an expectant crown on to the next ‘wow’ moment.

That’s great, until the bloody thing stops working. And, then, yes, why not just go back to good old CDs? What was wrong with them?

It’s made me question the benefit of such technological wizardry.

Apple made a big thing about Airplay this year and rightly so. Being able to wirelessly stream audio and video around your house is convenient, enjoyable and, in this form, relatively inexpensive. But, then, where is Mr Jobs when it all goes wrong? Quite often, he’s standing there, pointing the finger, blaming us, the humble user. We’re holding it wrong. It wasn’t designed for that. It’s Thursday. You’ve got an uncle called Jim. It’s your fault.

As much as I felt like heading over to the Apple boss’ house to wrap my iPad around his neck and force-feed him the Airport Express, I couldn’t afford the time or air miles, therefore settled for good old MTV instead. That worked. Flawlessly.

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iPhone 4 – Everything Covered?

Image by Catyb. via Flickr

As I type, I’m on a kid-infested flight returning from a two week holiday.

I require three things while away (I’ve omitted several ‘givens’): music, camera, entertainment.

Previously, this involved carting around about three-hundred separate gadgets, each of which would end up either coated in sand, broken or lost.

During my time in Kefalonia, however, I’ve made an unexpected decision to sell my SLR camera on my return. Not because I found a better one, or because I have to pay for a costly foreign medical bill, but because I fell, hook, line and sinker for my iPhone 4′s camera. This was unexpected.

Apple chief, Steve Jobs, describes it as a ‘camera system’, casually brushing off any notion that more pixels equals better pictures in typical Apple fashion; indiscriminately and arrogantly with a heavy dusting of patronisation for good measure.

Like many people, I laughed at yet another over zealous semi-branding of centuries-old technology, courtesy of the man who has made the practice something of an art form.

It turns out, however, that the turtle necked one is absolutely correct. The iPhone 4 produces stunning still pictures.

Much is made of them via the phone’s incredible Retina Display (another needless piece of branding), yet they shine even when transferred to any other device.

The same could not be said for my old 3G. That would only produce a half-decent shot when presented with studio-like conditions. Attempting to take photos anywhere else, i.e. houses, parks, pubs, hotels, theme parks or, well, anywhere, produced the kind of grainy, dull pictures associated with disposable cameras.

iPhone 4 rarely fails to adjust itself correctly to prevailing conditions and even manages to adjust depth of field without you having to lift a finger (I’ve never seen convincing depth of field on point-and-shoot cameras, let alone mobile phones).

Video, too is perfectly useable. It’s 720p HD and, while it occasionally suffers from some judder on panning shots, it perfectly captured every moment I asked it to and, more importantly, didn’t make me look like a Handicam-wielding burk.

This got me thinking. Why do I need an SLR which, admittedly, has seen very sparing use since I bought in several years ago. Why lug something around which weighs the same as Eamon Holmes and is about as attractive? It simply isn’t required anymore. Photos are for remembering and sharing. If they look good as your desktop wallpaper, that’s a bonus.

My iPhone is my iPod. It plays games. I can watch movies and TV on it. Show me a better device which does all this and still fits in your pocket. You’ll struggle, before you start looking…

The only thing which did slightly disappoint while away was my iPad. It beats the iPhone hands down as a media player for the flight, and is handy once again to watch movies on in bed (plus the battery is just jaw dropping), but I wasn’t once tempted to take it to the poolside or beach to read an iBook. This was partly due to an inherent fear of scratching, smashing or sitting on it, but in reality, you simply can’t sit outside and use this thing for any great length of time. You spend most of the time tutting at your increasing number of chins, which are the only things visible on the screen. I do not want to study my chins while on holiday.

That said, I have just typed out this entire blog on it. Which is nice.

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Jobs Fails to Justify Flash Snub

iPhone no Flash

It is clear that the App Store is Jobs' primary concern when it comes to Flash

Big boss man of Apple, Steve Jobs, has recently attempted to justify his company’s reasons for not allowing the use of Adobe’s Flash on it’s mobile platforms. It’s an interesting read: http://www.apple.com/hotnews/thoughts-on-flash/.

However, all it does is confirm the one deciding factor he claims isn’t a deciding factor: the App Store.

In his second paragraph, Jobs begins by quashing any idea that Apple’s phenomenally successful application store for the iPhone, iPad and iPod Touch is at the heart of the denial of any Flash-based web content:

Adobe has characterized our decision as being primarily business driven – they say we want to protect our App Store – but in reality it is based on technology issues.

Later on in the piece, he goes into full-on contradiction mode:

Another Adobe claim is that Apple devices cannot play Flash games. This is true. Fortunately, there are over 50,000 games and entertainment titles on the App Store, and many of them are free. There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world.

…Adobe also wants developers to adopt Flash to create apps that run on our mobile devices. We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform.

…Our motivation is simple – we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen.

Everyone wins – we sell more devices because we have the best apps…

And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.

Not trying to protect your App store, Mr Turtleneck? I’m not so sure.

There’s nothing wrong with this, but it once again highlight’s Jobs’ ignorance and, surprisingly, apparent disregard for proof reading; the irony and contradictions in his article above are nothing short of laughable.

You don’t like Adobe and you don’t want Flash to be available on iPhones because it represents a direct threat to the growth of the App Store. That’s fine. Just admit it!

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Sleep Cycle Alarm: Tiring

Sleep Cycle Alarm

Sleep Cycle Alarm: Faff overload

Those 59p iPhone Apps are nearly always tempting. Because they’re 59p. That’s nothing, after all. Loose change. The kind of stuff you loose down the back of the sofa.

So, it was with little trepidation I purchased Sleep Cycle Alarm. A little App which monitors your sleep patterns and wakes you up at your most ‘awake’ within a thirty minute window you preset.

Reviews, while nearly always developer-led, were 99% positive, so what did I have to loose?

Sleep, as it turned out. Far from leaving me feeling refreshed and ready for the day, Sleep Cycle Alarm appears to be largely useless, faffy and tiring.

Firstly, it only monitors movement. It doesn’t plug into your brain, so despite the statistics graph suggesting it is aware of when you’re dreaming, it simply isn’t.

This presents several problems. Firstly, unless you’re single or you and your partner posses a 400ft-wide bed, it will register every single movement both you and your loved one make.

Secondly, it must be placed under your bed sheet but away from your pillow. Once again, unless you sleep in Shaq O’ Neal’s bed, this isn’t particularly practical. It also means you spend most of the night checking the phone is still in place or hasn’t been crushed by your constantly tossing and turning head.

Lastly, the statistics graphs are interesting. Once.

There’s no snooze function, either. I understand the whole point of this is to wake you up when you’re most with it, but we’re not designed to wake up instantly. Snooze buttons are essential.

So, to round up, don’t bother with Sleep Cycle Alarm. You’ll only end up more tired.

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Apple – Masters of Marketing

Apple event

...cue raucous laughter, applause and lots of whooping

It goes without saying that, as something of an Apple nut, I look forward to their ‘events’. These are essentially conferences held at key times during their financial calendar at which new products are announced, impressive figures are embelished upon and much back slapping is dealt.

On 27th January, Apple will be holding their latest event in San Francisco, unveiling their ‘latest creation’.

The rumour mill has been spinning for longer than usual on this one with many people citing the long-awaited tablet as the main focus of the conference, with further suggestions that iPhone OS 4.0 will be unveiled, along with the next version of  iLife. Apple Insider’s take on the latest rumours can be read here.

So, what’s Apple’s secret? How do they market these events so well and generate such a furore of interest? Its pretty easy, as far as I can tell. They do one thing, and that’s… nothing.

Granted, few companies are at the level of social revere as Apple, but their mastery of suspicion, rumour and the sheer weight of expectation is a sight to behold.

We’re told that they purposefully release incorrect information or ambiguous titbits for us all to apply our own theories to, but the truth is they really do very little. They don’t need to – we do the marketing for them.

None of us know what next Wednesday holds and you can guarantee 99% of the reported content will be wholely incorrect. That is irrelevent, though; interest is drummed up at such a rate of knots that by the time the event comes around, everyone is eagerly tuned to social media waiting for the spotlight to fall on Steve Jobs (or whichever minion he has summoned to do the job for him).

I don’t mind admitting I’m excited about this one. I’ll report back with my thoughts after the event…

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Momento: Brings out the Adrian Mole in you

Momento iPhone App

Momento iPhone App

As a new decade chimes in, the unstoppable leviathan that is social networking continues to provide a vehicle for the millions of people who feel it necessary to inform us all of what they’re up to. Whether it be on Facebook, Twitter or YouTube, an incomprehensible number of people are more than happy to provide an intimate (and nearly always hugely dull) account of their daily lives. This always makes me smile, bearing in mind the aforementioned sites’ roots as domains for the terminally geeky.

While I use both Facebook and Twitter regularly, I’m of the opinion that people don’t really give two hoots what I’m having for dinner or where I’m going at the weekend. I struggle to care myself, sometimes.

It was therefore with some delight that I discovered Momento, developed by d3i. This beautifully designed App allows you to create what it refers to as ‘moments’. Daily thoughts, an account of what you’ve been up to… whatever you like, basically.

Where it gets clever is with the way in which Moments are organised. They can be categorised via tags, places, people, events and even a star rating for you to hunt out and reminisce on those good days past.

Key to Momento’s inevitable popularity and the reason it takes pride of place on the first screen of my iPhone is its ability to make diary writing addictive. The simple process of being able to tag entries with the information described above makes it a joy to use and something that you’ll keep coming back to.

Integration with Facebook, Twitter, Flickr and Last.fm helps ensure that you have a complete, searchable record of your digital account of life.

I’ve never kept a diary, but being fond of writing and somewhat cautious over the publication of my private life on social media networks, Momento has got me right into it. I can jot down whatever I like without the fear of boring people and the handy password entry means no one can read my incompressible ramblings and thoughts.

Furthermore, photos taken are stored against their respective dates, undoubtedly making this App a very handy tool for Photographers.

So, here’s one of the few iPhone Apps that has a genuine longevity factor – Momento. In fact, it’ll probably hold that crown for life, as I suspect it is something that will accompany people for the majority of theirs.

10/10. Go check it out.

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