Filed under Twitter

Keyboard warriors aren’t what they used to be

A long time ago I had a yellow Fiat Punto. It was the exact same colour as my hair at the time, as my best man took great delight in explaining to our wedding guests. The car was what your parents would call a ‘souped-up’ edition with a turbo that propelled it forward like the Starship Enterprise and a suspension system which would do its level best to kill you if you dared attempt any type of corner.

As a result of owning the car and knowing no better, I joined the Punto owners club forum and set about arguing with as many people as possible. For no reason at all.

I was young, full of (incorrect) opinions on everything I didn’t know anything about and, crucially, hidden behind my keyboard, like a soldier crouching behind a sandbag. I was safe and could toss literary grenades at anyone who dared disagree with me.

The most memorable of arguments involved car air conditioning. No, really, stick with me. I argued that turning it on did not affect fuel economy, or engine power. I screamed about it in italics until several keys pinged off my keyboard. I’d used it for years, I said, and had never noticed a drop in either my MPG or less oomph when giving my right foot the beans. I was right and everyone else – including car manufacturers and respected motoring journalists – was totally wrong.

Only, I knew I was talking out of my backside. I was arguing for the sake of it. More worryingly, I was also getting deeper and deeper into a topic I knew literally nothing about. To make matters worse, my opponent did know what he was talking about and, to my horror, began detailing exactly how air conditioning works in cars and why it has adverse effects.

I can’t remember how it ended, but it probably involved lots of expletives and meaningless acronyms followed by a swift closure of Internet Explorer. That’s all I had. I was out of grenades.

It’s been a long time since I got involved in anything similar, but I spotted the following retweet from Chris Moyles earlier today:

RT“@BrightNomad: lots of decent new music; just doesn’t get played by subhuman scum like @CHRISDJMOYLES” Merry Christmas to you too

I decided to check this BrightNomad chap out. I spotted he’d tweeted over 38,000 times which is pretty heroic in the world of social media. And when I say ‘heroic’ I actually mean catastrophically depressing. Bearing in mind Twitter only started in 2006, if we hypothetically suggest BrightNomad joined back then, he has tweeted, on average, twenty times a day, every day, for five years. That’s a lot of tweets, even for people with not very many friends at all.

His timeline was full of replies to people who had presumably tweeted him after seeing Moyles’ retweet. So, I thought I’d do the same and kindly point out what a terrible waste he was making of the wonderful tool that is Twitter.

What follows is a transcript of our conversation:

Mark Ellis: I suggest you read your timeline, although I’ll warn you – it makes pretty pathetic reading. Is this what social media is for?

Martin: I suggest you fuck off. Try it.

Mark Ellis: brilliant. How old are you, 12? And… Try what? Come on, you can do better with that keyboard. Hit me.

Martin:  you have trouble fucking off then? Hardly surprising #MoylesScum really don’t know when to fuck off.

Mark Ellis: I’m just not sure where to go. I’m sat at my desk at work. If I leave, I’ll get sacked. ‘MoylesScum’? Please explain. And before you think I’m being a smart arse, I’m genuinely intrigued. A quick scan of your blog shows you’re a literate chap.

Martin: OK I apologise. You’re clearly not #MoylesScum that was a determined polite question & respect that.

I’ll be honest, I expected a bit more from him. Had this been on the Punto forum we’d be arguing into the early hours. Not so. Perhaps Martin and myself are of a similar age and therefore beyond that type of behaviour, but as far as keyboard duels go, the above is pretty pathetic.

I hereby withdraw my sword. I will not fight another battle.

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An Inspired Use of Twitter?

Can we finally make Twitter work for business?

Some time ago, I blogged about our company Twitter account. We now have around 160 followers which sounds marginally interesting. Only, it’s not.

The biggest problem is perhaps our name, which includes the word ‘computers’. This has unfortunately invited scores of computer shops, assorted geeks and a plethora of ‘bots’ to follow us. From a business perspective, this is next to useless, as none of these people are potential or existing customers (of which we only have around 5 following us).

We’ve marketed the fact we’re on Twitter. It’s on every e-shot we send out, for example, but it simply hasn’t caught on. Several customers have signed up, only to leave their account untouched, no doubt somewhat bemused at the service’s insistence on asking what they’re up to. I don’t blame them; taking on Twitter from a commercial point of view isn’t an easy decision.

Or is it?

We had a brainwave recently which has transformed the way we use Twitter. As you may know, Twitter publishes RSS feeds for anyone that tweets. RSS feeds are highly useful as they can be incorporated into any website and, as we’ve discovered, locally-installed applications.

Without going into too much detail, we develop software for hotels. One element of this software has always been earmarked as a potential tool to distribute news to our customers. News and, of course, product promotion.

So, our clever technical team very quickly incorporated our Twitter RSS feed into said application. They’ve done it in such a way that the end user has no idea the text they are reading has come from Twitter. It wouldn’t matter if this wasn’t the case, of course, but it looks a little tidier and bespoke as a result. Clicking the links takes them directly the URL within the tweet, not the tweet itself, and we’ve even got a bit clever with dates and such so that only the last seven day’s worth of tweets is displayed and, if none are available, or the internet connection is down, the news section disappears altogether.

I’d encourage any software developer to consider this method of utilising Twitter. The alternative we had was to make our application display a web page, but updating this would be a much more arduous task. In comparison, Twitter can be updated with a couple of clicks and from anywhere, as long as we’ve got an internet connection.

Please get in touch or comment below if you’ve found similar ways of making Twitter work for your business. I’d love to hear from you.

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We’re Still Twittering in the Workplace

twitter-addicts-1Time for another update.  And there’s not much to update, really.  A colleague of mine has, however, pointed me in the direction of useful couple of sites which others in Twitterland (these Twitisms are getting very annoying, aren’t they) might find useful.  www.tweetburner.com is a very useful URL-shortening service which includes the ability to track clickthroughs and publish new links to users of the site via a short message.  Very handy, and it had an instant affect on the number of visits to the URLs I tested it on.

Secondly, www.twitterfeed.com allows you to Tweet RSS feeds which would be hugely useful for blog/news sections of websites.  I’ll certainly be looking at getting RSS feeds set up for ours to make use of this site.

So that’s it really.  No sales made yet and I have the distinct impression the majority of signs ups from our customers were just that.  Like millions of people out there, they were recommended a Twitter account, dutifully signed up, posted something a long the lines of ‘I’m signing up to Twitter’, spent a moment wondering what on earth it was all about and then got on with their lives.  Need to keep them interested somehow…

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Twittering at work update

Well, it’s been a week or so since we opened our work twitter account and we have 8 followers. Admittedly, two of those are employees and another is a partner … but it’s progress, sort of.

The five followers that are genuine customers have all signed up as a result of an e-shot we sent out and, interestingly, seem to have been intrigued enough to sign up to Twitter to view our updates, as none of them appear to have been Twitter members before.

It’s early days, but I’m encouraged by this initial response. With a little more coaxing I’m sure we can get more on board, but the few that are there will at least benefit from the ease with which you can fire updates to Twitter land.

Whether or not it will become a genuine sales channel remains to be seen…

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Twittering at Work

I’m still unsure as to what Twitter’s merits are for the average human being. “Mark is making a cup of tea”. I don’t think anyone cares what I’m doing. Even I struggle to care at times.

I do seem to have stumbled across a possible use for the networking site today, however. It appears to be a viable marketing channel, allowing businesses to quickly issue news ‘bites’ relating to new product releases and updates. This could prove perfect for our business which is software development. Rather than relying solely on e-shots and – the highly ineffectual – traditional mail shots, a quick ‘Twitter’ will inform any of our followers that we’ve just released a new version of product X. Think about it, what quicker way is there to release information en-masse? Twitter is growing massively by the day and the traffic it can generate is substantial.

It’s early days, but I’ve set up and account and will be informing customers of its existence soon. What is there to lose? Well, within five minutes of the account open we were being followed by Sarah, a girl seemingly content with brandishing the majority of her chest area to internet users and informing us that she is ‘bored and ready to chat’. I didn’t think she’d be particularly interested in the merits of a property management system, and therefore blocked her.

Someone in the office believes Sarah may simply have been a ‘bot’, a non-human entity terrorising cyberspace, as it were. If this is true, and if Twitter is subject to such pointless entities, it could prove to be one downfall.

Breast-brandishing bots aside, I think this could be an interesting experiment. Any ideas on how to make best use of Twitter at work would gladly be received!

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