Tagged with Apple

iPad Review

The day Steve Jobs held his new creation aloft I, like many others, couldn’t help but feel somewhat aggrieved. Here, after months of speculation, was the magical device Apple claimed would transform the mini computer market. Netbooks would be rendered pointless. The need for a folding device with separate keyboard and screen would soon be considered old fashioned and highly inefficient. Our lives would never be quite the same again. Etc.

And there, in Jobs’ hands, was what looked like a a massive iPod touch. A really big iPhone. Without the phone bit. Or the camera. A huge, gigantic disappointment.

I really wanted one.

To spare my credit card further pain, I spent the next few weeks explaining to everyone how pointless it was. And the device is, on face value, difficult to justify. I have a netbook. I have an iPhone. I have a MacBook Pro. Where would an iPad fit in? No matter how many times Jobs and his cronies banged on about the fun to be had ‘just picking it up off the coffee table to enjoy fantastic email’, I couldn’t think of a legitimate use of this £500 piece of techno eye candy.

Then, a few days after the UK launch, I took the thirty minute journey to PC World in Milton Keynes to have a play with one. Within second of the home screen arranging itself I’d decided I required an iPad. So I bought one.

A few days in, I feel qualified enough to write a few words on Apple’s new baby and I’ll start by reiterating that it really is a luxury device. No one on this planet needs an iPad. Neither will it replace your laptop. The lack of a real keyboard cements that fact.

I’ll start with the screen, which is stunning. There was a whole lot of hokum about the fact it doesn’t possess a true widescreen aspect ratio and the fact that it’s surrounded by a fat black bezel, but as soon as you set your eyes on one, neither of those things matter. It is fabulous. The bezel, in fact, actually makes perfect sense as it gives your thumbs somewhere to rest whilst not obscuring the screen.

Built quality is something else which strikes you; it feels sturdy, immaculately constructed and tough. Granted, I wouldn’t want to drop it, or frisbee it across to someone at the other side of the room, but it does feel like it’ll last. If the iPhone 4 is anything like this, we’re in for a treat.

Apps, while expensive, are impressive and bring to light the benefit of the larger screen, when compared with the iPhone. It’s genuinely very exciting when you consider the kind of apps we’ll see from those clever and friendless enough to develop them. As a part time bedroom music producer, I can’t wait to see how this thing will complement my studio with synth and DAW controller apps.

The keyboard. I hate the iPhone’s keyboard. I’ve found it’s got harder to use the longer I’ve had the phone, regularly hitting incorrect characters or the backspace button. iPad’s keyboard is obviously far bigger which makes it possible to type almost like you can on a ‘real’ keyboard. Not quite though. It’s still prone to errors and the lack of tactile feedback is one of the many reasons it won’t replace your laptop. Indeed, I wrote 50% of this blog on the iPad but had to resort to my MacBook after a while.

Key to understanding and appreciating the iPad is realising that it is simply a device which makes ‘passing the internet around’, checking email, viewing photos and listening to music incredibly simple. The battery is astonishing. Apple quote 10 hours and I don’t doubt that. If anything, it might be a little more. Whatever it is, you can leave this thing anywhere about your house and pick it up when you need it, safe in the knowledge it isn’t going to die on you. Its also on, instantly, therefore you don’t have to wait for the OS to boot up before you check your email.

The lack of Flash? This subject bores me to the core so I won’t labour on it. I’ve hardly noticed it. Although, to be fair, I visit a fairly limited number of websites, most of which don’t include flash content or utilise the HTML5 (something Apple will almost certainly force a web-standard out of). We all know Apple disallow the use of Flash on their mobile devices because they want to protect the App Store, but I really can’t get too excited or angry about it. They were the first to abandon floppy drives, after all…

Should you buy one? In short, only if you can afford it. My house is flooded with technology to the point where I simply don’t have time to use it all. The iPad has, however, made a bit of a mockery of my MacBook when it comes to web browsing and ‘pick up and play-ability’. It’s just incredibly handy to have around.

If you can’t afford it at the moment and need to save, give it a few months and see what apps appear. Maybe even wait until the first hardware revision which should certainly include a camera, at the very least.

I’ll finish with ten of my favourite apps so far:

  1. Press Reader – download digital versions of newspapers – thousands are featured from all across the world and prices are reasonable.
  2. AccuWeather – pretty and informative weather app.
  3. Wikipanion – great Wikipedia app.
  4. Eurosport – far better than its iPhone equivalent.
  5. RightMove – simply fantastic if you’re a UK resident house hunting/selling
  6. Early Edition – great RSS reader which formats RSS feeds in a newspaper-like format.
  7. Guardian Eyewitness – features one photo a day taken from professional news photographers. Also offers technical tips on how the shot was taken.
  8. WordPress – makes far more sense than the iPhone version and is a masterclass of simple design.
  9. Korg Electribe – iPad version of a classic groovebox. Much fun.
  10. IMDb – brilliant for film information and trailers.

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Jobs Fails to Justify Flash Snub

iPhone no Flash

It is clear that the App Store is Jobs' primary concern when it comes to Flash

Big boss man of Apple, Steve Jobs, has recently attempted to justify his company’s reasons for not allowing the use of Adobe’s Flash on it’s mobile platforms. It’s an interesting read: http://www.apple.com/hotnews/thoughts-on-flash/.

However, all it does is confirm the one deciding factor he claims isn’t a deciding factor: the App Store.

In his second paragraph, Jobs begins by quashing any idea that Apple’s phenomenally successful application store for the iPhone, iPad and iPod Touch is at the heart of the denial of any Flash-based web content:

Adobe has characterized our decision as being primarily business driven – they say we want to protect our App Store – but in reality it is based on technology issues.

Later on in the piece, he goes into full-on contradiction mode:

Another Adobe claim is that Apple devices cannot play Flash games. This is true. Fortunately, there are over 50,000 games and entertainment titles on the App Store, and many of them are free. There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world.

…Adobe also wants developers to adopt Flash to create apps that run on our mobile devices. We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform.

…Our motivation is simple – we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen.

Everyone wins – we sell more devices because we have the best apps…

And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.

Not trying to protect your App store, Mr Turtleneck? I’m not so sure.

There’s nothing wrong with this, but it once again highlight’s Jobs’ ignorance and, surprisingly, apparent disregard for proof reading; the irony and contradictions in his article above are nothing short of laughable.

You don’t like Adobe and you don’t want Flash to be available on iPhones because it represents a direct threat to the growth of the App Store. That’s fine. Just admit it!

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The iPad: Will we Want it?

Apple iPad

Someone tries out the 'massive iPhone'

So, it’s called the iPad. After what was essentially months of mindless, pointless speculation, Steve Jobs this week unveiled Apple’s latest product: an iPhone OS-based tablet device.

We all knew it was going to be a tablet and we all knew it was intended to prove that netbooks, essentially, are crap. And that’s pretty much how Jobs started his presentation, proclaiming that the mini laptops which have taken the mobile computing market by storm are slow, uninventive and run useless operating systems (‘Windows’ to you and me). As dismissive and arrogant as always. Don’t you just love him.

During the run up to this week’s event, I commented on Apple’s mastery of marketing and their unique ability to leave the job of whipping up a storm of interest to their loyal – and not so loyal – following. Once again, with the announcement of the iPad, it worked brilliantly. We were all waiting with baited breath as Steve Jobs trudged onto the stage in his trademark black turtle neck and Primark stone-washed jeans.

I think they may have screwed up with this one, I’m afraid. Apple’s product line, almost without exception, is successful because of one common element – desire. We want everything they make. I have an iPhone. I don’t need it. Any phone will allow me to send texts and ring people. I use a Mac in my music studio. I don’t need it; a decently specced PC running Cubase would do the job just as well and at half the cost. However, I parted with hard earned for both of these things simply because they were desirable.

Look at the entire Apple range – iPods, laptops, all-in-one computers… even their keyboards are sights to behold and use. Expensive they may be, but for a company that can claim a worth of around $50bn, it doesn’t seem to matter.

The problem with the iPad is that I just don’t think the desire will be there. It is a very odd product which simply doesn’t seem to fit any gap anywhere. ‘Pick up the iPad laying in the kitchen’ said Jobs as he idly flicked through the NY Times website during the demonstration. Indeed, at times, he seemed to be nodding off; hardly a ringing endorsement for a product he has labelled ‘one of the most important things we’ve done’.

It remains to be seen how it will fare once it’s thrown out into the wild. One thing it has on its side is price. It is, like few Apple products, genuinely affordable. That might just be enough to carry it through, but one question remains: are we going to want this enough for it to be a success? I’m not convinced.

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iPhone Apps … Just How Useful Are They?

I’ve just had an App cull.  Like many iPhone users out there, my device was clogged up with iRubbish I’d originally downloaded because it looked ‘cool’ or provoked me to comment ‘wow, that could be useful!’.

iLevel, for example.  Here is an App that claims to be a viable replacement for one of workmens’ most essential tools.  It’s not, I’m afraid.  Sure, it may be pretty accurate, but who in their right mind is going to place their shiny iPhone on a grubby work surface you’ve just spent three hours sawing and smashing with a hammer (granted, I’m not much of a DIY’er).

The cull has prompted me to question the relevance of many Apps.  The word ‘fad’ is perfect in this instance.  90% of the Apps I’ve downloaded have been very faddy.  iFart is funny, for about three minutes. iPity will make your mates laugh like girls at random Mr T comments and the old classic, iPint, never fails to impress at social gatherings.

Dont get me wrong, Apple have done a marvelous job with the iPhone 3G and the addition of Apps is at times genuinely rewarding.  ‘My Football’ for example, is a brilliant tool for quickly checking football scores.  The Facebook App is also very good, if a little too addictive.  The problem is, as I scroll through the few that are left, there aren’t any others that jump out at me.  In fact, I could probably have another cull…

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We’re Living in a Database

Apple’s iLife ’09 – brilliant, but does it offer too much?

Apple’s senior VP delivered an impressive keynote address earlier this week at the company’s annual Macworld event in San Francisco.

Aside from the headline-grabbing DRM-free iTunes tracks that are on the way, I was particularly impressed with their work on iLife ’09. I love Apple products, even if they are biblically expensive and, in the iPhone 3G’s case at least, put together by children.

iLife includes some incredible features – photo organisation in iPhoto is iBloody incredible, supporting face recognition which, after you’ve told it the ugly mug on the screen is your cousin Dave, will run off and bring back all the photos it believes include Dave. You can also geographically tag your photos and it includes a map which pinpoints where each photo was taken. It even links to Facebook so that you can very quickly upload pictures to your profile, complete with name tags. And, if there’s someone within the photo who you don’t know (which is a common occurrence on drunken nights out), and someone tags them on your Facebook, that name tag is automatically sent back to iPhoto’s face recognition thing! …breath.

Brilliant!

iMovie now resembles something Spielberg would quite happily use. Honestly, the demo one of the developers gave was unbelievably slick. Within minutes he had completed a short safari film that wouldn’t look out of place on the BBC’s Planet Earth.

Garageband has been given a lift too and it now includes famous musicians teaching you how to play either the piano or guitar. I personally use Logic for all my music production, but I was instantly hooked once they demonstrated the user interface for this new teaching area.

All this stuff is incredible and so easy on the eye. There is one glaring issue, though. When on earth will any of us get the time to make use of it all?

True, iPhoto ’09 can turn your photo collection into a wonderland of detailed statistical information and criss-crossed linkage to geographical reference points and face recognition’d family albums… but who has the time to do all this stuff, regardless of how simple it is? And when you have done it, what do you do with it exactly?

I once spent a truly friendless amount of time organising my iTunes music so that it was all properly categorised and had corresponding album artwork. It took too long and whilst it’s all very pretty now, I can’t really say I benefit from it in any way. All the music sounds the same after all.

All of these applications centre around one thing – our growing personal databases. Everything is interlinked – our email, Facebook, iTunes, photos, blogs – all tagged so that they mould into one being. Databases are essentially very simple entities – a group of fields that can be infinitely linked, but the possibilities currently available to all of us are just mind boggling.

Is there simply too much stuff to do? I certainly feel there is. All the tools Apple throw our way (after we’ve increased our credit card limit) are fabulous, but in reality does anyone really have the time to fully make use of them all?

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