Tag Archives: marketing channel

Mar 23 2009
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Business, Technology, Twitter

We’re Still Twittering in the Workplace

twitter-addicts-1Time for another update.  And there’s not much to update, really.  A colleague of mine has, however, pointed me in the direction of useful couple of sites which others in Twitterland (these Twitisms are getting very annoying, aren’t they) might find useful.  www.tweetburner.com is a very useful URL-shortening service which includes the ability to track clickthroughs and publish new links to users of the site via a short message.  Very handy, and it had an instant affect on the number of visits to the URLs I tested it on.

Secondly, www.twitterfeed.com allows you to Tweet RSS feeds which would be hugely useful for blog/news sections of websites.  I’ll certainly be looking at getting RSS feeds set up for ours to make use of this site.

So that’s it really.  No sales made yet and I have the distinct impression the majority of signs ups from our customers were just that.  Like millions of people out there, they were recommended a Twitter account, dutifully signed up, posted something a long the lines of ‘I’m signing up to Twitter’, spent a moment wondering what on earth it was all about and then got on with their lives.  Need to keep them interested somehow…

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Mar 04 2009
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Business, Technology, Twitter

Twittering at work update

Well, it’s been a week or so since we opened our work twitter account and we have 8 followers. Admittedly, two of those are employees and another is a partner … but it’s progress, sort of.

The five followers that are genuine customers have all signed up as a result of an e-shot we sent out and, interestingly, seem to have been intrigued enough to sign up to Twitter to view our updates, as none of them appear to have been Twitter members before.

It’s early days, but I’m encouraged by this initial response. With a little more coaxing I’m sure we can get more on board, but the few that are there will at least benefit from the ease with which you can fire updates to Twitter land.

Whether or not it will become a genuine sales channel remains to be seen…

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Feb 24 2009
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Business, Technology, Twitter

Twittering at Work

I’m still unsure as to what Twitter’s merits are for the average human being. “Mark is making a cup of tea”. I don’t think anyone cares what I’m doing. Even I struggle to care at times.

I do seem to have stumbled across a possible use for the networking site today, however. It appears to be a viable marketing channel, allowing businesses to quickly issue news ‘bites’ relating to new product releases and updates. This could prove perfect for our business which is software development. Rather than relying solely on e-shots and – the highly ineffectual – traditional mail shots, a quick ‘Twitter’ will inform any of our followers that we’ve just released a new version of product X. Think about it, what quicker way is there to release information en-masse? Twitter is growing massively by the day and the traffic it can generate is substantial.

It’s early days, but I’ve set up and account and will be informing customers of its existence soon. What is there to lose? Well, within five minutes of the account open we were being followed by Sarah, a girl seemingly content with brandishing the majority of her chest area to internet users and informing us that she is ‘bored and ready to chat’. I didn’t think she’d be particularly interested in the merits of a property management system, and therefore blocked her.

Someone in the office believes Sarah may simply have been a ‘bot’, a non-human entity terrorising cyberspace, as it were. If this is true, and if Twitter is subject to such pointless entities, it could prove to be one downfall.

Breast-brandishing bots aside, I think this could be an interesting experiment. Any ideas on how to make best use of Twitter at work would gladly be received!

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