Well, it’s been a week or so since we opened our work twitter account and we have 8 followers. Admittedly, two of those are employees and another is a partner … but it’s progress, sort of.
The five followers that are genuine customers have all signed up as a result of an e-shot we sent out and, interestingly, seem to have been intrigued enough to sign up to Twitter to view our updates, as none of them appear to have been Twitter members before.
It’s early days, but I’m encouraged by this initial response. With a little more coaxing I’m sure we can get more on board, but the few that are there will at least benefit from the ease with which you can fire updates to Twitter land.
Whether or not it will become a genuine sales channel remains to be seen…