ATV


Today, I spotted this article on the eternally chugging rumour mill that is Apple Insider.

If Apple are indeed planning to make a TV, this is terrible, terrible news. Why? Well, for the simple fact that I will want one more than I want to punch George Osbourne in the face. And that’s a lot.

I freely admit that I love Apple products. They’re expensive, yes. They always appear to be a few steps behind the times in certain respects. The company’s CEO is irreversibly arrogant and insistent that everything they do is exactly how it should be done. They distort and twist facts and stats about competitors. I know all of this, yet I own an iPhone 4, MacBook Pro, iPad, Airport Express and enough Apple USB cables to turn Jupiter into a giant yo-yo.

So, if this rumour is true – and I wouldn’t be surprised if it is – what’s an Apple TV going to be like? Just a bigger LED cinema display with an internet connection? Knowing Apple, and using the iPad as a case in point… probably.

It does seem to be the logical progression for Apple TV. They know how to make displays and the latest iteration of their mini set-top, content-on-demand box has been well received. Why not combine the two?

The introduction of FaceTime on the iPad 2 also hints at their continuing quest to dominate our social lives and be forever in the public conscience. FaceTime on your TV would further help this cause.

They also know that, even during a worldwide financial meltdown, idiots like me continue to be enticed by their superb design team and attention-grabbing marketing. I wouldn’t be over-egging it by suggesting they’re the best on the planet at the latter and it’s the reason they make expensive, feature-light products sell by the bucketload. They could doubtless do the same with a television.

Of course, it might also just be a load of old bollocks.

I’ve seen rumours come and go on Apple Insider but this is one I’ll keep an eye on.

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