Apple love big numbers. At their 2012 developers conference yesterday, they pulled out the biggest ever - 1 trillion. "I think that's the first time we've had that number up there," exclaimed Scott Forstall, grinning and pointing at the gigantic letters looming over him. And I'm sure the crowd would have gasped, if the number … Continue reading Apple on the fiddle
Category: iPhone
Gay me up, Scotty
In all fairness, Siri is clearly labeled as 'beta', which essentially means it isn't ready for public consumption. This is unusual of Apple but shows how excited they are by the new feature which is, joking apart, pretty impressive. That said, it does seem that it's early appearance is perhaps more intended to impress with it's potential and, more often than not, amuse with it's rather poor grasp of it's master's dialect.
No 5
Once again managing to make fresh titfer out of old hat, 8MP stills and 1080P HD recording were the headlines, but Apple also went into minute detail about how they have achieved near-DSLR quality imagery with the addition of all manner of professional grade components and lenses.
A cloudy day in PC world
I got drunk a couple of years ago and signed up to MobileMe. It was a sixty day free trial so I figured there was little to lose.
It’s ok to be complacent when technology is involved… isn’t it?
BOOM! Apple are monitoring your movements. They’re tracking your every move and they possess a detailed history of every place you’ve ever visited with your iPhone. Headlines similar to the scare-mongering guff above rang out from media outlets across the globe and, while most of the focus was on the sudden ability for spouses to discover where their … Continue reading It’s ok to be complacent when technology is involved… isn’t it?
Technology over substance
Swanning around the house with my iPad, showing anyone who cared (there weren’t many) that I could make music come out of my hifi via my oversized iPod Touch without wires made me feel like Steve Jobs, striding across the stage at an Apple event leading an expectant crown on to the next ‘wow’ moment.
iPhone 4 – Everything Covered?
Apple chief, Steve Jobs, describes it as a 'camera system', casually brushing off any notion that more pixels equals better pictures in typical Apple fashion; indiscriminately and arrogantly with a heavy dusting of patronisation for good measure.
Jobs Fails to Justify Flash Snub
Big boss man of Apple, Steve Jobs, has recently attempted to justify his company's reasons for not allowing the use of Adobe's Flash on it's mobile platforms.
Sleep Cycle Alarm: Tiring
Far from leaving me feeling refreshed and ready for the day, Sleep Cycle Alarm appears to be largely useless, faffy and tiring.
Apple – Masters of Marketing
Granted, few companies are at the level of social revere as Apple, but their mastery of suspicion, rumour and the sheer weight of expectation is a sight to behold.
